What You Need to Know About Google Ads Pricing
Understanding Google Ads expenses starts with recognizing its dynamic pricing model. Unlike fixed-rate advertising, costs fluctuate based on real-time competition, audience targeting, and campaign objectives. Recent 2025 benchmarks reveal an average cost-per-click (CPC) of $5.26 and a cost-per-lead (CPL) of $70.11. These numbers highlight why businesses often ask about budgeting—but there’s no universal answer. Your … Read more
